Overview

HUG Lusíadas Home Care is a specialized Portuguese home healthcare and senior support network, integrated into the Lusíadas Saúde healthcare group. Designed to extend hospital-grade care into patients' homes and support aging with dignity, independence, and comfort, the brand provides an end-to-end ecosystem for personal and clinical home care. Its core services center on four integrated practice areas: In-Home Nursing & Medical Care (including post-operative recovery, palliative care, and virtual/in-person consultations); Senior & Daily Living Support (geriatric assistance, mobility support, and post-partum care); Technical Assistive Equipment (rental and sale of mobility aids, hospital beds, and specialized home infrastructure); and Hospital-to-Home Transition Ecosystems (structured post-discharge programs ensuring continuous, safe patient monitoring).

HUG Lusíadas Home Care is a specialized Portuguese home healthcare and senior support network, integrated into the Lusíadas Saúde healthcare group. Designed to extend hospital-grade care into patients' homes and support aging with dignity, independence, and comfort, the brand provides an end-to-end ecosystem for personal and clinical home care. Its core services center on four integrated practice areas: In-Home Nursing & Medical Care (including post-operative recovery, palliative care, and virtual/in-person consultations); Senior & Daily Living Support (geriatric assistance, mobility support, and post-partum care); Technical Assistive Equipment (rental and sale of mobility aids, hospital beds, and specialized home infrastructure); and Hospital-to-Home Transition Ecosystems (structured post-discharge programs ensuring continuous, safe patient monitoring).

CLIENT

Hug Lusíadas Home Care

YEAR

2025

DELIVERABLES

Website

ROLE

Creative Direction, Web Design & Development

CONTEXT

RAME-RAME