The final major project of my Digital Design BSc at Brunel gave me something I'd never had before: six uninterrupted months to pour everything into one project. I treated it as a chance to synthesise everything I'd learned across my modules. The brief I set myself was ambitious: build a skateboarding brand in its entirety. Not just a logo, but the whole world around it. Identity, website, launch campaign, social media presence, catalogue, and merchandise. Looking back, I am really proud of what Bear Boned became. Six months of work across branding, campaigns, social media, and merchandise all came together in the website, and seeing it as a complete, cohesive thing made it worth every hour. More than any other project, it pushed me to grow across so many disciplines at once, and it gave me a real sense of what I am capable of when I have the time and freedom to fully commit to something.